RESULT 2: OFFER CANNIBALIZATION

You already know from your quiz that your lead magnet is solving the same problem people would pay you for. Now let's fix it.

In the training below, pay close attention to:

10-15 minutes in: The packing checklist example - THE clearest breakdown of cannibalization and how to fix it
Around 16 minutes: My checkout page template story - I made this exact mistake, here's how I pivoted
First half: The National Park example - watch how the free and paid offers solved the same problem

Total watch time: ~18 minutes (9 minutes at 2x speed)

You already know from your quiz that your lead magnet is solving the same problem people would pay you for. Now let's fix it.

In the training below, pay close attention to:

10-15 minutes in: The packing checklist example - THE clearest breakdown of cannibalization and how to fix it
Around 16 minutes: My checkout page template story - I made this exact mistake, here's how I pivoted
First half: The National Park example - watch how the free and paid offers solved the same problem

Total watch time: ~18 minutes

(9 minutes at 2x speed)

What to do next:

The fix isn't giving LESS value - it's giving value that creates curiosity instead of closure.

Inside Opt-ins That Pay Off, you'll learn:

  • The overlap test to diagnose if your lead magnet is cannibalizing sales

  • How to reposition your current content without starting from scratch

  • Which lead magnet format prevents cannibalization (Path A or Path B)

What to do next:

The fix isn't giving LESS value - it's giving value that creates curiosity instead of closure.

Inside Opt-ins That Pay Off, you'll learn:

  • The overlap test to diagnose if your lead magnet is cannibalizing sales

  • How to reposition your current content without starting from scratch

  • Which lead magnet format prevents cannibalization (Path A or Path B)