After this timer hits zero, enrollment closes and all bonuses expire.
Don't miss your chance to join the live cohort, get the Funnel Field Notes podcast, or enter for DFY freebie promotional posts.
Get a Lead Magnet That
Sets Up the SaleâŚ
Not Just the Signup
Nail the strategy (or start fresh) and have a freebie that leads to sales by tonight.
Get a Lead Magnet That
Sets Up the SaleâŚ
Not Just the Signup
Nail the strategy (or start fresh) and have a freebie that leads to sales by tonight.
List growth is only useful if it leads to sales.
Or else youâre just paying month after month for subscribers who never planned to buy.
You mightâve created lead magnets before⌠maybe more than a few.
Some got downloads.
Some even got compliments.
But if theyâre not turning subscribers into customers? theyâre not doing their job.
Opt-In That Pays Off shows you a strategy designed to fix that from the very first click.
So your freebie doesn't just attract more subscribers... it primes them to purchase.
Your list doesnât need to be bigger.
It needs to be filled with buyers.
...Your lead magnet is (most likely) psychologically training people NOT to buy from you. Not because your freebie is bad, it's because it's sending the wrong signal from the very first click.
Most Freebies are Helpful but Donât Lead to Sales
Or do the one thing theyâre supposed to: prime people to buy
A great lead magnet should start the sale. But most don't.
Instead, your freebie is psychologically training people not to buy
by creating the wrong first impression of what it's like to work with you.
You offer a 7-step checklist PDF (trying to be helpful)
You launch a free quiz that's perfect for a $47 product⌠but misaligned for your $3K program
You send 12 follow-up emails packed with tips, resources, and "bonus" content
The result of their first experience of "working with you" feels overwhelming.
And not what they needed to see and experience to be ready to buy with you in the next few days or weeks.
And their brain makes a simple assumption: âIf this is the free stuff⌠the paid version must be even more intense."
It's not that your freebie is bad.
It's sending the wrong signal.
Lead magnets that attract fans (but not buyers) usually have these 3 things in common based on analysis of based on 200+ lead magnet reviews across 15 niches:
â They don't match the offer you're trying to sell = No bridge between free value and paid offer
â They attract the wrong type of buyer for your price point = Attracting anyone interested vs. people ready to buy
â Or they feel good to give away but don't move people closer to saying yes = Creating helpful content instead of sales-priming content
Your lead magnet isn't meant to be a digital paperweight collecting virtual dust.
It can be your most effective sales tool.
"Before Opt-in That Pays Off, I had a lead magnet that was cannibalizing my signature offer as well as not being related to the urgent problem my leads were experiencing. My old lead magnet was essentially just "for funâ
After the course, I completely changed my lead magnet. I have 10x more clarity on what is actually an urgent problem for my clients.â
- J.
When that happens, no amount of list growth or visibility will fix a funnel whose first step is pointing in the wrong direction.
Youâre not underdelivering â youâre overdelivering the wrong thing.
More tips, more content, more overwhelm.
When what they really need is a taste of the transformation your offer delivers.
"Most lead magnet resources I've tried were baked into other resources, and they didn't really address any strategy behind creating the lead magnet. This walks you through a decision tree (literally) that shows you exactly how to approach lead magnet topics in minutes. As soon as I walked myself through the map and watched the corresponding lesson, I knew exactly what I needed to create.
If you're just creating a lead magnet to create a lead magnet because somebody told you that you should do that and grow an email list, I would 10/10 watch this course because it'll change the trajectory of your approach massively.
If your audience has different problems and you're trying to start funneling them to a certain solution, the decision tree will eliminate any questions about what to create to start building that funnel."
- Julie K., Content Management
Lead magnets that attract fans (but not buyers) usually have these 3 things in common based on analysis of based on 200+ lead magnet reviews across 15 niches:
â They don't match the offer you're trying to sell = No bridge between free value and paid offer
â They attract the wrong type of buyer for your price point = Attracting anyone interested vs. people ready to buy
â Or they feel good to give away but don't move people closer to saying yes = Creating helpful content instead of sales-priming content
"Before Opt-in That Pays Off, I had a lead magnet that was cannibalizing my signature offer as well as not being related to the urgent problem my leads were experiencing. My old lead magnet was essentially just "for funâ
After the course, I completely changed my lead magnet. I have 10x more clarity on what is actually an urgent problem for my clients.â
- J.
When that happens, no amount of list growth or visibility will fix a funnel whose first step is pointing in the wrong direction.
Youâre not underdelivering â youâre overdelivering the wrong thing.
More tips, more content, more overwhelm.
When what they really need is a taste of the transformation your offer delivers.
The Purchase-Priming
Lead Magnet Selection Framework
Most lead magnet advice treats all offers the same.
But a freebie that works for a $47 course will sabotage a $3K mastermind. Thatâs why Opt-in That Pays Off includes my Lead Magnet Selection Mind Map, a simple decision system to match your opt-in to your offer + buyer psychology.
Most lead magnet advice treats all offers the same.
But a freebie that works for a $47 course will sabotage a $3K mastermind. Thatâs why Opt-in That Pays Off includes my Lead Magnet Selection Mind Map, a simple decision system to match your opt-in to your offer + buyer psychology.
QUESTION 1: Whatâs your offer price?
Under $100 â Path A: Quick Action Freebies (prove your method works)
$100â800 â Path B: Belief-Builder Freebies (shift how they think about their problem)
$800+ â Path C: Proof-Led Trust Funnels (position you as the guide they need)
QUESTION 2: Match it to your buyerâs solution stage
Researchers need depth.
Skeptics need quick wins.
Impulsives need immediate value.
Relationships-driven need connection.
QUESTION 3-5 get answered and you have your new lead magnet idea.
This framework has already been shared with SEO consultants and social media agencies and they asked me to package it for their clients, because too many creators were wasting time on freebies that didn't lead to sales.
So whether you're selling:
A $47 mini-course â you'll know exactly what to offer upfront
A $500 group program â different path, different type
A $3K coaching package â you'll know how to prime trust before the pitch
No weeks spent on wasted freebies.
Just follow the map and know exactly what to create.
What Happened When Sarah Fixed Her Lead Magnet
Sarah's a wellness coach selling a $197 morning routine course.
Her freebie was a 15-page PDF on "building a morning routine." It got sign-ups, but zero sales.
Why? People who download comprehensive PDFs want to DIY everything. They're not looking to pay for a course.
After using the framework, she switched to a 3-question quiz: "What's Your Morning Routine Rebel Move?" that matched people to her course modules.
Result: Her opt-in went from getting 3â5 sales per month (if she was lucky) to consistent weekly sales within 60 days.
She stopped creating what sounded valuable and started creating what actually converted.
Your Lead Magnet Shouldn't Only Work
for People Who Already Follow You
Hi, I'm Danielle
Hi, I'm Danielle
For the past 9 years, I've worked with coaches, course creators, and consultants on their marketing funnels and lead generation strategy.
I've supported dozens of my own clients as well as analyzed hundreds of lead magnets across different industries and price points to understand what actually converts browsers into buyers.
The framework I'm teaching here is the first step I have every client do before we touch their sales pages, email sequences, or launch strategy. It's helped dozens turn their lead magnets from list-builders into sales-drivers.
introducing
Opt-in That Pays Off Method
Hereâs What You Get Inside Opt-ins that Pays Off:
STEP 1: MAP Your Path (Under 10 minutes)
Each training is under 30 minutes. Watch them all in order, or skip straight to building using the workbooks.
The Purchase Priming Framework, the Mind Map that shows you exactly what to build based on your offer price and buyer type.
Path A: Quick Action Freebies (Under $100 offers)
Path B: Belief-Builder Freebies ($100â800 offers)
Path C: Proof-Led Trust Funnels ($800+ offers)
Plus: 20-minute breakdown of why most freebies fail and the 3 conversion-killing patterns to avoid.
STEP 2: Choose Your Topic + Format
Topic selection strategy that primes purchases instead of just attracting downloads:
The 4 buyer type behaviors and what each one needs to convert
How to match your topic to your offer positioning
Live walkthrough of my own lead magnet evolution: what worked, what flopped, and why
STEP 3: Build Your Content
Format-specific workbooks with fill-in-the-blank templates for whichever path you're on:
PDF guides, quizzes, scorecards, assessments, audio freebies
ChatGPT prompts to speed up content creation
Real examples so you can see the strategy in action
STEP 4: Write Your Pages (30 minutes max)
Conversion-ready copy templates:
Opt-in page headlines matched to your buyer type
CTAs that drive action, not just downloads
Button copy that feels natural, not pushy
Thank you page strategy to keep momentum going
BONUS RESOURCES:
Private podcast feed with all trainings (learn while you work)
Replay from live lead magnet review session
Lead Magnet Audit Checklist
Finish Your Buyer-Aligned Freebie in One Afternoon
Total time investment is less than the length of the Oppenheimer movie (2023)
Think about your upcoming launch or promotion. Or even that upcoming live event or networking session you're going to expand your leads/referrals.
How much more confident would you feel knowing your lead magnet is actually priming people to buy, not just collecting dust in their downloads folder?
This isn't just about creating a better freebie.
It's about making your hard-earned traffic efforts profitable from the first touchpoint.
Two Ways to Build Your Lead Magnet
Self-Paced Method
$67
Get the complete framework and build your lead magnet on your own timeline.
The Purchase Priming Framework (Mind Map decision tree that eliminates guesswork)
4-step method with Paths A, B, and C based on your offer price point
Topic selection strategy that primes purchases (not just attracts downloads)
Live lead magnet evolution walkthrough (see real examples of what worked and what flopped)
Format-specific workbooks with fill-in-the-blank templates (PDF, quiz, scorecard, assessment, audio)
Conversion-ready copy templates (headlines, CTAs, opt-in + thank you pages)
Lead Magnet Audit Checklist
Best for: Self-starters who want the strategy and templates to execute on their own.
Lead Magnet Launch Cohort â RECOMMENDED (this round only)
$247
Everything in the Method PLUS done-with-you support to actually build and launch it in 3 weeks.
Everything in the Method PLUS:
Week 1: Group Hot Seat - Lead Magnet Review
I review YOUR current lead magnet live on our group call and tell you exactly what's working and what's not.đĄ Delegate-Friendly: The framework takes ~10 minutes to map out. Once you've made the strategic decisions, your VA or AI can handle the execution using the templates and your guidance.
Week 2: Group Hot Seat - Idea Review + Custom Launch Map
I review YOUR new lead magnet idea and create YOUR personalized 3-step roadmap based on your software, capacity, and timeline.Week 3: Co-Working Session
Build it together in real-time. Get unstuck on copy, tech, or design. Paired with others building the same type.
đ LAUNCH BONUS: Finish by April 11th and get featured in my email to 500+ CRO-focused entrepreneurs (free traffic!)
"I also learned about sales psychology from Danielle's live feedback and gained more insight into where my target audience is in the process when they interact with my lead magnet." â Jessica
This is for you if: You want accountability, personalized feedback, and need help getting it DONE (not just planned).
FUNNEL FIELD NOTES: Private Podcast+
Get behind-the-scenes early access to real lead magnet audits and funnel breakdowns from my work with
clients. Each episode walks through what's working, what's not, and the exact fixes that moved the needle,so you can spot the same patterns in your own funnel.
hink of it as having me in your ear while you're building, pointing out the mistakes before you make them.
+ PLUS 75 Companion Slide Deck AND Bonus episode on Black Friday Strategy.
BONUS: Your First Week of Freebie Promotion (+ Done-For-You Entry)
Once you've selected your strategically-designed lead magnet, here's exactly how to promote it.
You'll get 7 days of content ideas customized to your offer's price point (under $100, $100-$800, or $800+), so the messaging primes people for what you're selling, not just generic "download my freebie" posts or emails.
Each day includes 3 capacity levels:
Low effort: Notes app screenshot (2 minutes)
Medium effort: Carousel or email (15 minutes)
High effort: Reel or long-form content (45 minutes)
Pick your capacity, post, and drive traffic without second-guessing whether you're saying the right thing.
THIS LAUNCH ONLY: Submit your offer to be featured as a custom DFY example. I'll select 3-5 course members and create ready-to-use promotional posts (first drafts for all 7 days) tailored to your specific niche, offer, and audience, so you can copy, tweak, and post. These examples will also be shared with all course members so everyone can see how to adapt the framework to different offers and niches.
For just $180 more, get 3 weeks of done-with-you support
so you actually finish (instead of guessing your way through)
"Before this workshop, I was struggling to create a lead magnet that would attract the right buyers for my digital course. On top of that, I had lead magnets that I kinda knew would make people think they have everything they need from it (I keep hearing to provide extreme value especially since it's likely their first time experiencing you). Lastly, my lead magnets weren't converting.
This was different from other lead magnet courses because instead of educating on how to create any old lead magnet, this process was really made to create a lead magnet that would attract ideal clients and get the goal that you set out for it.
This was also so in-depth and not filled with garbage I don't need to know. I knew exactly how to execute, making my copy better, etc.
My biggest âahaâ moment was I needed to stop "cannibalizing" my offer! I also learned about sales psychology from Danielle's live feedback and gained more insight into where my target audience is in the process when they interact with my lead magnet. This actually helped me put myself in their shoes.
I finally understand the thought process behind how to make a lead magnet that is helpful but not overwhelming the audience or giving them too much that they think they can do it themselves (which is obviously not the case).
If you think your freebie is "giving too much away" or is too long and it's not converting to buyers...One, you're probably right. Two, this will help you find the right freebie for your paid offer.â
-Jess H., Travel with Points
What This Can Do For You
What This Can Do For You
This isnât just about creating a âbetter freebie.â
Itâs about designing the first step of your funnel to create momentum, not stalls.
When your lead magnet matches your offer and buyer type, youâll start to notice:
More subscribers who ask questions about your offer
Faster conversions without the âwarm up for 6 monthsâ phase
Clearer insights about what your audience actually needs to say yes
Less time chasing ânurture contentâ⌠and more people buying without extra convincing
Even 2-3 aligned buyers per month can create a snowball effect:
Thatâs hundreds, or thousands, in revenue over the year from a one-afternoon setup.
P.S. I just launched my own new lead magnet using this exact framework and got a consultation call booked within 24 hours of going live. Previously, my lead magnets took weeks to generate any sales conversations.
This framework is designed to work for any type of expert offers, courses, coaching programs, memberships, done-for-you services, and consulting packages. I've tested it across B2B and B2C niches ranging from health and wellness to business strategy, relationships, and creative services.
As long as you're selling your expertise, this approach works whether you have a $97 mini-course or a $10,000+ premium program.
This is for you if:
âď¸ Youâve created lead magnets that got downloads but not sales
âď¸ Youâre tired of warming people up for 6 months before they ever buy
âď¸ You want a simple way to connect your freebie directly to your offer
âď¸ Youâre ready to stop guessing and start converting
Signups don't equal sales. If your current lead magnet isn't converting subscribers into customers at the rate you want, the Framework will show you exactly why and how to fix it with strategic adjustments rather than starting from scratch.
Nope. Submit your stuff ahead of time, and I'll review it during the call. Y
ou'll get a timestamped replay so you can jump straight to your section. Many people prefer this because they can watch at 1.5x speed and skip to just their feedback and then have them or their VA impelement.
Everything comes with simple templates and step-by-step walkthroughs. You don't need complicated funnels or fancy tools, just the basics like email software and a simple opt-in page.
No. AI can't create solid strategy, it doesn't understand buyer psychology or what actually converts in your specific niche. I've tested this extensively across 15+ industries.
AI might help you execute faster once you have the strategy, but the strategic decisions (what to offer, how to position it, what belief to build) must come from human understanding of your business and buyers. This framework gives you that strategy, then you can use AI or your VA to execute it.
The Framework is based on buyer psychology, not tactics, so it adapts across industries. Whether you're a business coach, wellness practitioner, or creative professional, the decision tree works the same way.
You may NOT use these templates, frameworks, or content to facilitate work for clients or inside your paid programs. This is for your own business use only. (You can become an affiliate to earn commissions instead or reach out for licensing.)
Youâre not the only one asking that. Those approaches can work. But they come with trade-offs:
Paid newsletters build trust slowly but rarely create urgency or momentum for your offer
Low-ticket products might cannibalize your high-ticket sales if they feel too complete
And freebies? Theyâre not dead. But random ones are.
What still works? A lead magnet thatâs strategically matched to your offer and your ideal buyer's psychology.
If you go through the modules and canât land on a clear lead magnet direction, email me within 7 days for a refund.
If you're on my email list, you can reply to any email or send me an email danielle@danielleklemm.com, or send me a direct message on Instagram. I'm happy to answer any questions!