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The Lead Magnet Paradox
Why more helpful freebies actually decrease sales (and what to do instead)

The 3-Path Strategy
Which type of lead magnet to create based on your offer price (under $100, $100-$800, $800+)

Real audit examples
See exactly what's broken in real lead magnets and how to fix them (packing checklists, Pinterest generators, travel guides)

Buyer type breakdown
How to match your lead magnet to actual purchase psychology (not demographics)